Why Does Chick-fil-A Exist?
Corporate Purpose:
“To glorify God by being faithful stewards of all we are entrusted with. To have a positive influence on all who come in contact with Chick-fil-A”
How does our brand do that?
Shared Vision:
“Be the worlds most caring company”
How we live that out in Virginia Beach?
Our Local Vision:
“Steward every moment, connect with every meal, move every life forward”
Vision in Action
Business Framework
Values:
“Excellence endures when success fades away” “Why not your best?”
-Truett Cathy
We chase excellence
“If we get better our customers will demand we get bigger”
-Truett Cathy
We champion growth
-Truett Cathy
We are better together
“How do you know if someone needs encouragement? If they are breathing”
-Truett Cathy